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50 Jahre Madaus: eine aufgeschlossene Firma

  • Alternatieve titel

    Fünfzig Jahre Madaus: eine aufgeschlossene Firma

Inhoud

Head with mounted portrait leporello and egg as a cover -- Pop-up of the former company building in Radebeul (photo), in front of it colored Indians (Radebeul is the Karl May city) -- Sheep with green paper strips (as hay) in the hinged snout -- Flying bird over the factory premises (punched cardboard bird mounted with metal spring) -- Photo of laboratory mice on a fold-out sheet with squeaking bellows / accordion in the corner -- Assembled hand with wrench -- Enclosed neon yellow plastic glove -- Double-sided pop-up with company products -- Mounted Wrinkled letter -- Green, mounted tissue paper with print. -- Reprint of an old colored advertising poster by Madaus (folded) -- Pull-out slideshow with portrait heads of company celebrities -- Pop-up. Hand covering a bare bottom ("Everything has its downside." Opened with an advertisement for an intestinal preparation).

Medewerking van

Uitgever

  • Uitgave

    [Cologne]: [Dr. Madaus & Co.], [1969]

Gaat over

  • Persoon

  • Onderwerp

Type

  • Taal

Annotaties / titel notitie's

  • Notities

    • "Gestaltung: Werbeagentur Peter Selinka, 798 Ravensburg. Redaktion: Siegfried Leuselhardt. Fotos: Barbara Schulten. Gesamtherstellung: Ernst Kaufmann, Graphischer Betrieb, 763 Lahr/Schwarzwald"--Colophon, on page 3 of covers
    • "Urgent medicine, handle with care. Nicht werfen! Madaus"--Slipcase
    • Contains 120 b & w photogravures (reproductions of photographs and photomontages) and 4-col. ill., printed on heavy laminated card stock. Many incorporate pop-up inserts, pull-out tabs, and/or tipped-in ephemera and other collaged elements. Includes a folded poster (inserted between 2 unopened leaves), a noisemaking device inserted in a folded leaf with ill. of a laboratory mouse, and a gatefold spread comprised of 2 folded leaves. Laid in is a postcard soliciting readers' reactions.

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Deze publicatie is afkomstig uit de bibliotheek van het Rijksmuseum. Wie onderzoek wil doen naar of met behulp van de collecties van het Rijksmuseum is welkom in de Rijksmuseum Research Library en Study Room Prints & Drawings.
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