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50 Jahre Madaus: eine aufgeschlossene Firma

  • Alternate title

    Fünfzig Jahre Madaus: eine aufgeschlossene Firma

Contents

Head with mounted portrait leporello and egg as a cover -- Pop-up of the former company building in Radebeul (photo), in front of it colored Indians (Radebeul is the Karl May city) -- Sheep with green paper strips (as hay) in the hinged snout -- Flying bird over the factory premises (punched cardboard bird mounted with metal spring) -- Photo of laboratory mice on a fold-out sheet with squeaking bellows / accordion in the corner -- Assembled hand with wrench -- Enclosed neon yellow plastic glove -- Double-sided pop-up with company products -- Mounted Wrinkled letter -- Green, mounted tissue paper with print. -- Reprint of an old colored advertising poster by Madaus (folded) -- Pull-out slideshow with portrait heads of company celebrities -- Pop-up. Hand covering a bare bottom ("Everything has its downside." Opened with an advertisement for an intestinal preparation).

Contributors

Publisher

  • Publication

    [Cologne]: [Dr. Madaus & Co.], [1969]

Is about

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Annotations / title notes

  • Notes

    • "Gestaltung: Werbeagentur Peter Selinka, 798 Ravensburg. Redaktion: Siegfried Leuselhardt. Fotos: Barbara Schulten. Gesamtherstellung: Ernst Kaufmann, Graphischer Betrieb, 763 Lahr/Schwarzwald"--Colophon, on page 3 of covers
    • "Urgent medicine, handle with care. Nicht werfen! Madaus"--Slipcase
    • Contains 120 b & w photogravures (reproductions of photographs and photomontages) and 4-col. ill., printed on heavy laminated card stock. Many incorporate pop-up inserts, pull-out tabs, and/or tipped-in ephemera and other collaged elements. Includes a folded poster (inserted between 2 unopened leaves), a noisemaking device inserted in a folded leaf with ill. of a laboratory mouse, and a gatefold spread comprised of 2 folded leaves. Laid in is a postcard soliciting readers' reactions.

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