Proud south

Abstract

"PROUD SOUTH is a mesmerizing visual experience that celebrates the creative forces from the southern parts of the planet. Through the colourful and expressive lens of contemporary fashion, photography, styling and art, Lidewij Edelkoort and Lili Tedde bring together emerging and established talents from wide and far, illustrating that the axis of global creativity has indeed dramatically shifted. Edelkoort has investigated multiple themes that connect sensational talents that hail from Latin America, Africa, South Asia and South East Asia. Not defined by maps, hemispheres or the rigid fashion system of the north, PROUD SOUTH represents an emancipated international movement. As Edelkoort observes, 'A southern generation of creatives is standing up, expressing local craft, embracing regional materials, recognising ancestral practices and cherishing indigenous values.' A sense of excitement is discernible throughout this unique book, so palpable that Edelkoort says it feels 'like being in a pressure cooker, creating local flavours with a sense of urgency.'"-- Publisher's website.