NKF: Piet Zwart's avant-garde catalog for standard cables, 1927-1928

Abstract

"A founding masterpiece of modern typography from one of the twentieth century's most ambitious designers. Dutch design legend Piet Zwart's breakthrough catalog for the Nederlandse Kabelfabriek (NKF) helped set the bar for the New Typography of the 1920s, using innovative layouts and photography to exalt unassuming--yet world-spanning--electrical cables. This two-volume set pairs the first complete facsimile of this book with a critical supplement featuring essays by design historians Philip B. Meggs and Paul Stirton, Zwart's own 1930 typographic manifesto, and selections from a decade's worth of additional experimental print designs for NKF."--Back of slipcase.