Art and business: new strategies for corporate collecting

Contents

Redefining art in business -- Maecenas, mécénat, Mäzenatentum : the new breed of business patron -- The pantheon : fruits of professional commitment -- The new museums of the magnates : purpose and performance -- The corporate Kunsthallen : exhibitions and their influence -- Collaborations : joint ventures for public places -- Beyond the sculpture gardens of the Tycoons : art out of doors -- Not just another canvas on the wall : character and quality in art at the office -- Entrepreneurship and culture : expanding the company benefits package -- Launching and art program : a practical guide.