The style engine: spectacle, identity, design, and business : how the fashion industry uses style to create wealth

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Pitti Immagine's role in the creation of a culture for the textile and clothing industry / Mario Boselli -- Intelligent forms of life on the planet fashion / Giannino Malossi -- Fashion, spectacle, and media -- Fashion and the spectacle / G.M. -- Mass media and runway presentations / Nadine Frey -- Colors of the media, colors of fashion / Peppino Ortoleva -- Words to wear by / Laird O. Borrelli -- Composed beauty / Laura Piccinini -- Fashion, identity, and society -- What do you want to "say" today? / G.M. -- The thought of fashion / Peppino Ortoleva -- Why people hate fashion / Valerie Steele -- Beyond fashion / Ted Polhemus -- Barbès: visibility and contamination in the laboratory of fashion / Franco La Cecla -- The Puerto Rican Day parade / Richard Martin -- The circularity of production and consumption, or the reflexivity of fashion / Laura Bovone -- Fashion, design, and style -- The methods of fashion design / G.M. -- Vicinities: fiber, fabric, clothing / Nancy Martin -- How to do it: an interview with Paul Smith / Nadine Frey -- Creativity in the fashion system / Domenico De Masi -- Form follows fashion: industrial design looks to fashion / Stefano Casciani -- One-to-one on-line: fashion, the internet, and the role of design / John Thackara -- Fashion, business, and industry -- The style engine / G.M. -- The rationality of the fashion machine / Andrea Balestri and Marco Ricchetti -- The value of style / John Durrell -- Innovative activity in the fashion industry / Cristiano Antonelli -- From the apparel industry to the industrialization of fashion / Giuseppe Berta -- From chaotic novelty to style promotion: the United States fashion industry, 1890s-1970s / Philip Scranton -- Trademarks and fashion labels / Antonio Pilati -- Biographies -- Bibliography.