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Wartime fashion: from haute couture to homemade, 1939-1945

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Contents

Introduction Buying into Fashion: The Social Background Shopping for Fashion in the Pre-War years Being Chic and Being British The Healthy Body and the Politics of Fitness Evacuation Fashions for a Phoney War Calls for Rationed Fashion Setting the Ration The Utility Clothing Scheme Assessing the Impact of Clothes Rationing Home Front Clothing Initiatives Clothes for Coupons Keep Smiling Through: Good Health and Natural Beauty Utility and Austerity Conclusion Bibliography Index

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  • Publication

    London; New York: Berg, 2012

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  • ISBN

    • 0857850709
    • 0857854283
    • 9780857850706
    • 9780857854292
    • 0857850717
    • 9780857854285
    • 0857854291
    • 9780857850713

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