Vision in design: a guidebook for innovators

Abstract

"This book is about the design approach ViP, Vision in Product design. ViP is the label of a method that first and foremost supports innovators of any kind to 'design' the vision -- the raison d'etre -- underlying their design." -- The last page of cover.

Contents

Preface: What is ViP about? -- Introduction: The roots of ViP. PART 3: WHAT INSPIRED ViP? Essays -- Discussion. PART 1: WHY USE ViP? Example student concepts -- Professional cases -- Interview : thinking and feeling. PART 2: HOW TO APPLY ViP. A ViP process in 11 sessions -- An invitation to ViP -- The ViP process -- Interviews -- Essays -- The ViP process in practice : 10 (abridged) student cases.