The worth of art: pricing the priceless

Abstract

"In the art market, the value of a work has never been as relative as it is today. An intense marketing system has been established that makes the price of an item dependent not just on its quality but also on the identity of the seller and the buyer and even on the location of the sale. Through anecdotes and famous stories, The Worth of Art takes an in-depth look at exactly how the circumstances of a sale influence the price a work ultimately commands. The book highlights a selection of record-breaking auctions sales-from Van Gogh's Portrait of Dr. Gachet to a Louis XVI dresser to Leonardo da Vinci's Codex Hammer to Walt Disney's film Snow White and the Seven Dwarfs"--Provided by publisher.

Contents

1. Preamble -- 2. The Buyer Transforms the Price -- 3. The Intermediary Transforms the Price -- 4. The Seller Transforms the Price -- 5. The Place of Sale Transforms the Price -- 6. The Artists Transforms the Price -- 7. The Cost of Dematerialized Art -- 8. Conclusion -- 9. Appendices.