The secret of Chanel No. 5: the intimate history of the world's most famous perfume

Abstract

"From Tilar Mazzeo, the author of the bestselling The Widow Clicquot, a captivating new book that shares her journey to discover the secret behind the creation, iconic status, and extraordinary success of Chanel No. 5, the world's most famous perfume"--Provided by publisher.

Contents

Part I. Coco before Chanel No. 5 : Aubazine and teh secret code of scent -- The pretty perfumer -- The scent of betrayal -- An education in the senses -- The prince and the perfumer -- The birth of a modern legend -- Part II. Love and war : Launching Chanel No. 5 -- The scent with a reputation -- Marketing minimalism -- Chanel No. 5 and the style Moderne -- Hollywood and the Great Depression -- A broken partnership -- In the shadow of the Ritz -- Coco at war -- Coco plays the numbers -- Part III. The life of an icon : An icon of the 1950s -- The art of the business -- The end of modern perfumery -- Afterword.