OPEN UP!: the Archive Collection

Abstract

In 2021, for its 180-year anniversary, C&A brought out a retro collection based on its own fashion designs of the past decades. These constitute the contents of the presentation THE ARCHIVE COLLECTION in Draiflessen Collection's DAS Forum. This C&A collection, which revives the zeitgeist and stylistic characteristics of bygone years, is being presented together with select originals from the Draiflessen Collection's own archive holdings. The OPEN UP! accompanies the presentation and includes, among other things, an in-depth conversation between those involved in the project: Amanda Tiran, Unit Leader Product Manager-Mindset Team, and Reinhard Brodel, Stylist Clockhouse, both C&A Buying GmbH & Co.KG, as well as Jens Brokfeld, Archivist, Dr. Maria Spitz, Curator, and Dr. Julia Cwojdzinski, Collection Management, Draiflessen Collection.