Menos valia [leilão]

Abstract

In 2010, Rosângela Rennó presented "Menos valia [leilão]" (Less value [auction]) at the 29th Bienal de Arte de São Paulo. The installation brought together 73 photography related objects purchased at flea markets in several countries, announcing that all items would be auctioned at the end of the event. The exhibition, the auction, the audience, the empty room after the sale, were all part of the artwork. The book is the last element of this artistic project. Presents the reader with elements that are part of the artist's proposal: the description of each lot, the final sale value and auction photos. The installation addresses issues such as affective memory and value assignment, as well as cause reflections on the art market. "This book was typset in Milo and measures 18 x 24 cm, the most common format of photographic paper used in old darkrooms for white and black prints. In November of 2012, the printing press Ipsis printed three thousand copies in Garda 150 g/m² paper. The first 300 copies of this edition, numbered and signed by the artist, came in cases with two seven-inch records, made by Polysom. The yellow of the case is a reference to Kodak, who ended the production of gelatin silver-based paper in Brazil in 2005"--Colophon.

Contents

Foreword -- Apresentação / Rosângela Rennó -- De lixo e poesia = Of Trash and Poetry / Moacir Dos Anjos -- Valor de uso, valor de troca e ressignificações = Use-value, Exchange-value and Resignification / Lucia Capanema Alvares -- Lotes = Lots -- Modelos para armar = Do it Yourself Kits / Maria Angélica Melendi -- Mitologías a marteladas = Mythologizing with the Hammer / Cuauhtémoc Medina.