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Adapting marketing to libraries in a changing and world-wide environment: paper presented at the 63rd IFLA Conference Copenhagen, September 1997 = Le marketing des bibliothèques à l'heure du changement et de la mondialisation
Alternate title
Le marketing des bibliothèques à l'heure du changement et de la mondialisation
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München: K.G. Saur, 2000
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ISBN
3598218117
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